Munich. The city where the big decision will take place. Chelsea FC or FC Bayern? Blue or red?
adidas have transformed Munich's much-frequented pedestrian zone between Stachus and Marienplatz into the mile of decision-making. At more than 15 locations in the city centre, passers-by can and should show their colours: 'All in for Chelsea' or 'All in for Bayern Munich'?
The choice of the right coffee mug, of the right staircase at Saturn, of the red or blue scoop of ice-cream or even of the corresponding velotaxi will be a clear decision in favour of one of the two finalists.
With the help of automatic counting technologies and an Android app developed especially for this purpose, the 'choices' are counted and recorded in real time on the microsite adidas.com/uclfinal.
Anyone who cannot be there in person has the option of assigning an avatar which can represent users from all over the world and perform the desired actions. In this way, the constantly rising 'football fever' before the Final will be felt not only in Munich, but all over the world.
Each evening at 22.00, the results of the 'choices' is presented by way of a spectacular 3D mapping projection that is stunning to watch and impressive to listen to.
The long-established fashion house in the heart of Munich is the location for this spectacular event by virtue of its enthusiasm for art, culture and the city of Munich. Even the picturesque flower boxes that adorn the store's front are removed for the first time in the history of the company.
Every choice made will be counted on the adidas website and is visualised on a giant real-time projection.
You are not in Munich but still want to participate? adidas.com/uclfinal enables you to send a fan avatar to Munich to make your choice count.