BNI and CFC Launch Co-Branding Payment Card

Chelsea Football Club is delighted to announce a partnership with Bank Negara (BNI) to make co-branded payment cards available in Indonesia

BNI is the first bank in Asia to partner with three-time Premier League winners CFC, expanding its appeal to a younger customer base who can benefit from ownership of the Payment Cards.

Cardholders will receive advantages such as having the opportunity of acquiring official Chelsea merchandise, including shirts signed by the first team squad. Customers will receive promotions from selected merchants, exclusively designed for BNI-Chelsea Co-Branding Cards.

Ron Gourlay, Chelsea CEO, said: 'We are delighted to form this relationship with Bank Negara. BNI is a strong organisation and the right company with which to establish the club's first commercial partnership in Indonesia.

'We are sure that the many Chelsea fans who live in Indonesia will be keen to show their support by applying for Chelsea branded payment cards. In turn, they will gain access to the many exclusive club-related benefits available to BNI/Chelsea FC cardholders. We look forward to a long and mutually beneficial relationship with BNI in this key market.'

Gatot M Suwondo, CEO of BNI, who was at Stamford Bridge to sign the strategic partnership explained this four-year deal with one of the world's greatest football clubs will strengthen BNI's positioning as a lifetime banking partner to its customers.

Mr Suwondo also expressed his delight on CFC's plan to launch an Indonesian version of its website in the first half of 2012.

Co-Branding will provide BNI with the opportunity to add to its existing 1.7 million credit card users and more than 10 million debit card users, and provide an alternative method of introducing BNI's Prepaid Cards business to the people of Indonesia.

About BNI

BNI is one of the major banks in Indonesia with 1,670 branches and credit centers across Indonesia, as well as five overseas branches (Singapore, Hong Kong, Tokyo, New York and London), as well as representative offices in several Middle East and Southeast Asia countries.

In terms of electronic network, BNI is equipped with 5,145 ATMs, 15,000 LINK ATMs, and 22,000 ATM Bersama, as well as 24 hour BNI Call at 500046 or 68888 (via cell phones), and SMS Banking and BNI Internet Banking at to meet banking transaction need with dozens of features.

For corporate customers, BNI provides online cash management service; trade finance, international trade (export/import) and remittance supported by overseas branches network and around 1,500 corresponding banks across the world. BNI has been registered in Indonesia Stock Exchange (IDX) since 1996 with the stock symbols of BBNI.