DELTA 360˚ LOUNGE TAKES OFF
Delta Air Lines have launched the new Delta 360˚ Lounge at Stamford Bridge.
Located within the Millennium & Copthorne Hotel, the lounge will host our official airline partner's VIP guests on matchdays and provide a new venue for hotel guests and visitors for breakfast and refreshments.
The 360° Lounge uses Delta and Chelsea branding to create a distinct atmosphere. Guests attending games will receive airline-style tickets inviting them to 'check-in' for the match at the lounge. An LED-lit 'runway' leads guests to a dedicated entrance where inside they can enjoy top-flight hospitality, see Blues players past and present on Chelsea TV and watch the game screened live. Inside they will also learn more about the partnership between the US airline and the European champions.
Chelsea chief executive Ron Gourlay said: 'The Delta 360˚ Lounge showcases our innovative and creative approach towards our commercial partnerships. It allows Delta to have a year-round connection with Chelsea Football Club at Stamford Bridge. Chelsea is now a real focal point in London for Delta customers, staff and partners and will offer B2B opportunities for both the club and the airline.'
Perry Cantarutti, Delta's senior vice president for Europe, Middle East and Africa added: 'We are delighted to open the new 360° Lounge at Chelsea FC. The lounge is an important feature of our sponsorship deal and enables us to bring a taste of Delta's service from the sky to the stadium, adding another exciting element to the Chelsea FC experience for our customers and partners.'
The lounge is Delta's first outside the United States and joins a number of similar dedicated venues that the airline has opened at the home of US sports teams it sponsors. These include baseball's New York Yankees, hockey's Los Angeles Kings and American football's Minnesota Vikings.
Comprising 108 square metres, the new Delta 360˚ Lounge includes a full service bar and dining area.Outside of matchdays it is open daily between 7am and 10pm and is expected to attract up to 250,000 visitors each year.