Chelsea Football Club is delighted to announce a new three-year partnership in Thailand with Nitto Tire that will see them become our official tyre partner in the country.

The partnership will see Nitto Tire become involved in our community football clinics at the existing Chelsea FC Soccer School in Bangkok, meet & greets with Chelsea FC legends and joint roadshows with other club partners in Thailand, including Samsung, adidas and Singha. Former Chelsea captain Dennis Wise was present at the launch this week.

This is the latest development in Chelsea's growth in the Asian market, ahead of our Here to Play, Here to Stay summer tour, which will see us based in Bangkok before visiting Malaysia and Indonesia.

Adrian New, Chelsea FC's managing director of Asia Pacific, said: 'Chelsea FC's official website has been available in Thai since our last Asia Tour in 2011. We are also posting in Thai on our official Facebook page which has more than 650,000 likes from Thailand, and a dedicated Thai Twitter account ( This clearly shows our dedication in reaching out to our Thai fans, especially when we opened a soccer school here in July last year.

'As the team returns to Thailand this July, we're very happy to cement this new partnership with Nitto Tire, where our objectives and strategies are all aligned, to bring our fans and customers the best experience and the best result.'

Mr. Apichai Tangwongsiri, managing director of T. Siam Commercial Co., Ltd, authorized importer and distributor of Nitto Tire said: 'The success of Nitto Tire is the result of a strategy guaranteeing production quality of tyres for life as well as an expansion of the marketing approach which exposes the brand to consumers of all levels and responding to their needs.

'This brought about the company's recognition that a partnership with Chelsea FC will enhance Nitto Tire's portfolio considering the upward reputation of the club, just the same as our brand.

'Chelsea FC has continuously increased their fanbase in Thailand in recent years so Nitto Tire hopes to achieve the same, to increase our customer base, to become the Thai population's tyre brand at heart.'