ADIDAS REVEAL NEW CHELSEA AWAY KIT

adidas and Chelsea FC have today revealed the new away kit for the forthcoming 2013/14 season.

Fresh from the successful launch of the new home shirt through the innovative "It's blue, what else matters" campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.

The new design leads with white as the primary colour, the sixth time a Chelsea away kit has featured this colour scheme. The strip is a clear homage to the club's iconic white kits with blue and red trim during the 1960s.

The use of red makes a return with its first appearance on a kit since the 2010/11 season's home shirt.

The new strip is available now for pre-order and will go on sale July 4, 2013.

Technology

The traditionally-styled white kit features the latest adidas technologies to ensure that it gives the players an edge on the pitch:

Climacool - adidas ClimaCool™ technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.

Visit www.chelseafc.com/allin for information and to purchase the new away kit.

adidas Chelsea away kit 2013-14