Chelsea Foundation coaches and the club's official global charity partner Right To Play teamed up earlier this month to provide sport and play opportunities to around 100 school children in Tower Hamlets.
The two-hour event in the Olympic Borough saw the youngsters splitting their time between five separate stations, with four run by Right To Play and local youth leaders, while the Chelsea Foundation coaches took control of the other. The local youth leaders who took part were also trained by Right To Play.
The stations featured activities furthering the philosophies of both Right To Play and the Chelsea Foundation, using the power of sport to inspire young people and help them to develop vital life skills.
'We have games which teach young children about their futures and how the simplest things can inspire you,' said Stacey Cram, advocacy manager for Right To Play.
'We are trying to teach children about the work we do in developing countries so they can learn about others while also having some fun themselves. All the games being played teach different things which will help them become respected members of their communities in the future.'
Right To Play's values reflect the best practices of sport and play and use them to teach children in underprivileged areas of the world. Those values are:
As well as helping pass those lessons on to children in the Tower Hamlets area, the day also served to launch Right To Play's campaign for 2012, which focuses on youth leadership and empowerment as well as sport's ability to promote development and peace.
'We're here with the Chelsea Foundation for one reason in particular, and that's to promote sport as a development tool,' explained Scott Sandison, athlete manager for Right To Play. 'The children are here not only to have fun and run around a lot, but also to learn a little bit while they're doing it.
'Right To Play is a sport for development charity and we use sport as an educational tool. The activities these children have been doing have different social messages tied to them. Some of them are about team work, some of them are about leadership and others are about building self-esteem.
'All these are general things that we do with Right To Play in the 20 different countries that we work in around the world. We work with almost 700,000 kids on a weekly basis and to have Chelsea's involvement is massive for us.'
Chelsea Foundation coaches were on hand to provide football sessions which help instil the charity's values of fair play, respect and discipline as well as combating bullying, encouraging team play and developing social skills.
Chelsea Foundation senior international development manager Robert Udberg said: 'It's very important for Chelsea to take part in these events, to support some of the work that is done globally by Right To Play with children across the world and to bring that to London ahead of the Olympic Games in 2012 is a fantastic thing.'