Chelsea Football Club is asking fans to choose which charities they would like to see fundraising at Stamford Bridge during next season.
For over a decade our west London home has provided opportunities for charities to hold bucket collections outside the ground. Now the new scheme will give the fans themselves the chance to decide which charities they would like to see collecting on matchdays.
The club is asking registered charities to apply for an opportunity to fundraise before games. Chelsea supporters will be asked to vote for the charities they'd like to see at Stamford Bridge. The winning charities can then hold collections, alternating with the club's charity partner Right To Play and other longstanding charities such as the Royal British Legion.
Fans will decide which charities can raise funds via online polls. These will take place on ChelseaFC.com and through the club's official social media channels. There are five matchdays available to charities.
'Chelsea fans have a strong history of generosity when it comes to helping others and it's something we're very proud of as a club,' said chairman Bruce Buck.
'With such a great record of helping charities, we think it's only fair to give our fans the opportunity to vote where they'd like to see their hard-earned money go. That's why we're asking the fans to decide who can bucket collect at our games and we're hoping the initiative will be a huge success.'
The available matches are in September, October, December, March and May. Once charities have applied for the chance to collect at Stamford Bridge, the Chelsea FC Foundation will hold the fans' vote. This will allow promotion of all the charities taking part in the fans' vote through the club's Facebook page (11 million fans), Twitter account (1.2 million followers) and Google+ (2 million followers).