Chelsea striker Demba Ba is urging members of the British Asian community to take part in the club's Asian Star campaign and showcase their 'huge talent'.
The Senegalese international, a practicing Muslim, believes in breaking down the barriers within football and wants to see more British Asians playing the beautiful game.
'Football is for everyone and race or religion should never be a barrier to playing this wonderful sport,' said Ba.
'Asian Star has shown there is plenty of talent in the Asian community and I urge everyone from Asian backgrounds to get involved. It's going to be a great day and everyone with a love of football should sign up and come along.'
Asian Star is the first scheme of its kind ever undertaken by a professional football club and is designed to give a much-needed boost to Asian participation at all levels of the game. The initiative still has a small amount of places available in the under-9s to under-12s age groups.
Players will be judged on a series of matches and tests specifically designed and used by the Chelsea Academy to examine speed, skill and ability. This year's prize is a season-long place within our Football Development Centre.
Applications are now open for this year's event which will take place at Chelsea's Cobham Training Ground on 6 May 2013 - please visit www.chelseafc.com/asianstar for further details.