NEW HOME KIT REVEALED
Chelsea and adidas, our official sponsor and sportswear supplier, today (Thursday) reveal the new home kit for the 2010/11 season.
The launch will be supported by an advertising campaign 'Made from 100% Chelsea' developed by pop artist and Chelsea fan Sir Peter Blake.
Blake, who most famously designed the artwork for the Beatles album Sgt. Pepper's Lonely Hearts Club Band and Oasis' greatest hits album Stop the Clocks, has created a variety of montages depicting Chelsea's history and heritage.
To learn more about the 'Made from 100% Chelsea' campaign you can visit www.adidas.com/madefromchelsea
The kit encompasses a contemporary red v-neck design, while the main body of the shirt integrates mesh into the fabric creating a striking design with pure performance benefits for removing sweat away from the body.
This is not the first time red has featured on a Chelsea kit. In 1953, Chelsea re-launched the official club badge and for the first time featured red. By 1959, red was introduced into the kit socks, and the colour has continued to feature in numerous home and away kits in subsequent decades.
The subtle addition of red also pays tribute to the club's long association with the Pensioners, the red-coated war veterans whose name we informally adopted between 1905 and 1952.
Adidas again have pushed the boundaries in the development of apparel technology to help give Chelsea players the edge on the pitch. For the first time in club football, adidas TechFit™ features directly in the playing shirt.
This cutting-edge technology will help improve speed, increase endurance capabilities and enhance proprioception. This works by stabilising and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output.
TechFit™ technology is only incorporated into the Chelsea FC team kit, and is not in the replica kit. Fans will be able to buy the replica kit featuring adidasClimaCool™ technology.
ClimaCool™ is a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.