BLUE CARD FOR INDONESIAN FANS
Chelsea Football Club and Bank Negara co-branded payment cards are now available in Indonesia.
The deal between the club and one of the largest banks in Indonesia was confirmed earlier this year, and as part of this week's launch both credit and debit card customers will get the opportunity to win packages to watch us play at Stamford Bridge as well as shirts signed by first team players.
Customers who use their cards between the months of September and December this year also stand to receive a free Champions of Europe magazine, which was produced following our Champions League win in Munich this year. A five percent discount at selected adidas outlets across Indonesia is another benefit for all card customers.
This is the latest development in the club's growth in the Asian market, following on from our 2011 'Here to Play, Here to Stay' tour which saw the team play games in Malaysia, Thailand and Hong Kong and the club launch a series of innovative Blue Pitches.
The club also launched an Indonesian language website this year, to sit alongside our Chinese, Thai, and Korean versions as well as a Twitter account.
Pictured from left to right are BNI card business division general manager Dodit W Probojakti, Chelsea's Asia Pacific managing director Adrian New and BNI customer management and marketing executive vice president Purnomo B Soetadi at the launch press conference in Jakarta.