NEW CO-BRANDED CARD SCHEME IN VIETNAM

Posted on: Thu 15 Nov 2012

Chelsea Football Club is delighted to announce a new partnership with VietinBank, which will see Chelsea-branded debit cards made available to fans in Vietnam.

This exclusive card is designed for the many millions of loyal Chelsea fans in Vietnam, who will also enjoy fabulous privileges from both Vietinbank and Chelsea. For example, they will have the chance to participate in different events/activities and receive signed gifts by first-team players.

The deal represents a great opportunity for VietinBank to promote its brand and bring added benefits to its customers, who can show their support for the Blues with use of the cards.

Adrian New, of Chelsea FC Asia said: 'Chelsea FC is delighted to announce our first partnership with a Vietnamese company, that will enable our many millions of fans in Vietnam to further engage with the club. This is a further example of our commitment to Asia and to our Asian fans.'

The signing event marks the success of Vietinbank in its continuous efforts to work with both domestic and international partners to diversify the banks' products and services and deliver outstanding value-added benefits to its customers.

Pham Huy Thong, deputy general director of VietinBank, said: 'This partnership once again confirms the strong financial power of VietinBank in all fields, offering a variety of the most modern, safest banking products and services.

'We are committed to work alongside Chelsea FC to provide our customers distinguished benefits and add-on values to make a difference compared to other banks.'

This is the latest development in Chelsea's growth in the Asian market, following on from our 2011 Here to Play, Here to Stay tour which saw the team play games in Malaysia, Thailand and Hong Kong and the club launch a series of innovative Blue Pitches (Soccer Schools). ChelseaFC.com is also available in Chinese, Japanese, Korean, Thai and Bahasa Indonesia.