Posted on: Thu 28 Mar 2013

A very special launch took place today at our Kingston megastore as Demba Ba, Branislav Ivanovic and Marko Marin announced a new initiative to recycle football kits for underprivileged children around the world.

The club's Kits for Kids programme will see kit recycling bins placed in both the Stamford Bridge and Kingston stores for fans to hand in old shirts, shorts and socks which will be donated via Chelsea's global charity partner Right To Play to some of the one million children the charity work with every week.

The three players were in the store earlier today [Thursday] to meet supporters and sign various pieces of memorabilia, and Ba, who returns to the ground where he scored a brace on his Blues debut when we face Southampton this weekend, highlighted the importance of the project.

'It's important for all of us to do what we can.' said the Senegalese striker. 'An old kit that you may not use or that may be too small could make a real difference to young people who have never had a football shirt before.'

The kits will be handed over to Right To Play for the projects they deliver to some of the world's most marginalised groups in countries throughout Africa, Asia and South America.

Defender Ivanovic also welcomed the project: 'This is a great new programme and I hope the community and our fans get behind this scheme and donate their old shirts to this great cause.'

Our partnership with Right To Play has seen players and club officials visit a number of the charity's projects around the world - including Jordan, Ghana and the Far East.

Right To Play give children a chance to become constructive participants in society, regardless of gender, disability, ethnicity, social background or religion. Through games and sports, Right To Play helps create social change in communities affected by war, poverty and disease.