Posted on: Tue 19 Nov 2013

Chelsea Football Club is delighted to announce Rotary as our new Global Official Timekeeper.

We have signed a four-year deal with the historic Swiss watch brand.

To celebrate the partnership, two special-edition Rotary Chelsea FC watches will be available to buy and the official Chelsea website will carry a permanent Rotary clock.

Rotary are a fourth-generation Swiss family-owned watchmaker and are renowned for their affordable timepieces.

Asia, the United States and Russia are parts of the world the Chelsea team have toured in recent times with our fanbase expanding greatly. In Brazil the interest in the Blues has never been higher, and these are also areas where Rotary has grown in the market and aims to grow further. Their watches are currently sold in 45 countries.

Rotary will be helping to spread the Chelsea word worldwide not only by stocking bespoke limited-edition Chelsea watches, but also by displaying our badge and imagery in major international stores.

Closer to home, Chelsea and Rotary are natural partners given the watch company's close ties with London. They opened their first UK office in the city in 1907, two years after Chelsea Football Club was founded.

Ron Gourlay, Chelsea FC Chief Executive, said: 'We have never partnered with a watch company until now but believe Rotary are a perfect fit as we share a similar outlook and goals. We are very pleased to be joining forces with a Swiss watch company which has a worldwide name.

'I am happy to announce that Frank Lampard will become the Chelsea Football Club Rotary brand ambassador for the 2013-14 season and we look forward to building a great relationship with them.'

Victoria Campbell, Chief Executive of Rotary, added: 'This is an extremely exciting sponsorship for Rotary and one that we are very proud of. Like us, Chelsea enjoys a long-standing heritage and operates on the world stage. Our partnership represents a mutually beneficial strategic alliance given that we share many common values. We are committed to growing our brand awareness overseas particularly in South East Asia and Chelsea was our first choice given that their fan base in the region is huge.'