GRAND ROYAL RELATIONSHIP EXTENDED

Posted on: Wed 15 Jan 2014

Chelsea Football Club is delighted to confirm we have extended our partnership with one of Burma's leading companies, International Beverages Trading Company Limited (IBTC), which carries the country's number one whisky brand Grand Royal Whisky, for another three years.

The ground-breaking relationship, which began in 2012, will see Grand Royal Whisky and Grand Royal Premium Drinking Water continue as official club products in Burma, ensuring our logo and players appear widely across the country.

Since the partnership began, Grand Royal has launched several Chelsea-related campaigns, including exclusive in-store giveaways and special limited-edition bottles.

Grand Royal has also engaged with its customers through various football activities, sponsoring the Grand Royal Challenge Cup, and being the founding title sponsor for the country's first National League, helping the sport to turn professional in Burma, also known as Myanmar.

Adrian New, managing director of Chelsea FC Asia, said: 'We are delighted to extend this relationship with Burma's number one whisky brand.

'Chelsea have many millions of fans in the country and it is excellent to be able to see our branding and players in the many outlets carrying Grand Royal products.'

Aung Moe Kyaw, chairman of IBTC, said: 'Our Grand Royal brand shares the same winning spirit demonstrated by Chelsea Football Club, making this partnership a perfect fit.'