All you need is wins
News Tue 23 May 2017
Our principal partners Carabao have been having some fun celebrating our Premier League title win this week.
Their new campaign, ‘Wins. Not wings.’, which has been rolled out on billboards and in newspapers across the UK, is a fitting way to celebrate our season.
In our first season with the Carabao logo on our training wear, Antonio Conte's men reached the total of 30 league wins in a season by beating Sunderland 5-1 at Stamford Bridge on Sunday, helping us break our own record of 29 wins in a single season set in the 2004/05 and 2005/06 campaigns.
John Luck, chief marketing officer at Intercarabao, said: ‘Our new “Wins. Not wings.” campaign celebrates Chelsea’s incredible Premier League title win. A can of Carabao gives you the energy you need to keep going, so we naturally wanted to recognise our partner’s rise to the top of the table! Carabao will also be following Chelsea into Europe later this year, as we continue to grow the brand internationally.’
- To find out more, go to Carabao’s Facebook page