Blues join forces with Rexona

Chelsea Football Club today announces Rexona as our official personal care partner in Africa.

The link-up extends the club’s existing relationship with Unilever, which already incorporates the Sure brand in the UK and Shield in South Africa.

The partnership will continue the good work already in place, and create grassroots footballing opportunities for youngsters across Africa through the work of the Chelsea Foundation.

Chris Townsend, commercial director, Chelsea FC, said: ‘We are delighted to welcome Rexona as our official personal care partner across Africa. At Chelsea we pride ourselves on working with some of the world’s leading companies and so partnering with Africa’s number one-selling deodorant brand is very exciting for us.

‘The Chelsea Foundation continues to lead the way in improving the lives of young people all over the world and we now look forward to extending across Africa the fantastic grassroots initiative that we have already delivered in South Africa with Shield.’

Mark Aschmann, regional marketing manager for Rexona Africa, added: ‘We are thrilled to announce our partnership with Chelsea Football Club in Africa. Football is the most loved sport in Africa and is a key passion point for our consumers.

‘Through this partnership, Rexona wants to provide aspiring and talented footballers across Africa with the opportunity to shine and achieve their goals. Our aim is to develop football at grass root levels, giving African millennials the chance to change their lives.’

The partnership was announced this morning at our Cobham training ground, where representatives from the Chelsea Foundation and Unilever gathered for a coaching event before departing for Stamford Bridge to see the Blues take on Manchester City.

Chelsea has a rich history of inspirational Africans on the field. Didier Drogba, John Mikel Obi, Michael Essien and Salomon Kalou all helped us lift the Champions League trophy in 2012, and Drogba, Samuel Eto’o and George Weah have all been crowned African Footballer of the Year. Victor Moses, an Africa Cup of Nations winner with Nigeria in 2013, remains a key part of Antonio Conte’s Premier League-winning squad.