This week's Corporate Social Responsibility report launch provided an opportunity for a chief executive's viewpoint on subjects important to Chelsea.

Attending the launch event at Cobham, Peter Kenyon brought those present up to date on subjects including the desire for Robinho and the atmosphere in the early Scolari era.

Here is what was said…

On Felipe Scolari
'He is engaging. Everybody can relate to him and that helps with the players. The first time I saw him was with Man United against Palmeiras. He has been a big figure for a long time, he understands football but has a real human side to him and that shows in everything he does.

'We brought him in because he was the best person for the job and would definitely move us on from where we were. What we see working here every day is great for the long-term development of Chelsea.

One of his skills is dealing with big players. They don't phase him because he has always worked with them. He is used to working in different cultures and this comes across. We have 14 different nationalities at Chelsea so there is another dimension to it, and he has fitted in. It feels as if he has been here almost forever.'

On losing money on transferring players
'I get fed up because the figures reported are fundamentally incorrect. What we pay is an investment for the period you have a player contracted to you and then in this industry you buy and sell players.

'You have to look at these things pragmatically, and not all are going to work as well as you want them to. We've got Deco and £8 million looks like the buy of the season so we have to counter these things. Right now I think we understand what we're doing, we're doing it for the right reasons and we're happy with where we are.'

On confidence that Robinho would prove a good buy?
'He is young, 24, so the right age, comes from Madrid so understands what big club football is about. Importantly, when we sat down and said we have such a great squad at Chelsea, we need something special to prove it, the manager came up with two names, one was Deco, the other Robinho.

'What we're doing is supporting Scolari in terms of how he wants to change the style, and therefore we're very comfortable it will turn out to be a good investment. The manager is absolutely confident of the player's ability and that his mentality will fit in with Chelsea.

'I think Robinho comes with real desire and wants to be recognised as one of the best players in the world. He is different to what we had and I think it will be exciting for all Chelsea fans and the Premier League.'

On signing Kaká
'Nothing happening, definitely not.'

On player condition
'This time last year we had an awful lot of injuries. We have a new regime and they've all responded well to that. We have a new fitness coach in Darlan [Schneider] and he has worked closely with the medical department. There is no friction there, it is seamless, and that has helped everybody.

'There is a common philosophy and that has helped in the way the team has harmonised. It was a big win on Sunday. It was good to have a good home win and then understand what away fixtures are all about, and still get three points.'

On John Terry's reappointment as England captain?
'We were delighted he was made it and thought he was the right person all along. For a club to have the England captain has got to be a major step forward. He has developed here and attends these events and anybody who knows John knows that he is a great captain and has got all the qualities, so I was surprised how he was written off but delighted that he got it.'

On Chelsea's position on the European stage
'We have the respect of the rest of Europe as a real club. We're very influential in European football, and if you look where we were five years ago to where we are now it's been a meteoric rise. What the CSR report shows is that we're good corporate citizens which we want to be. You win the European Cup and that cements that position.'

On Chelsea's CSR programme
'This is the other side of Chelsea. Our report demonstrates the breadth of activities we are involved in, especially with two major charities, but we've supported over 100. Our players and staff have been involved in 235 events with 605 hours spent, it's got real depth to it and is not a gimmick.

'Football generally is a force for good. Look at John Terry or Felipe Scolari turning up and supporting projects, it gives everybody a great boost.

'Chelsea first and foremost wants to continue to support activities in London and our Football in the Community is a great testament to that. Over 350,000 children have been through that programme this year. It is an iconic status for footballers, and they support it all well.'