Peter Kenyon has been appointed a vice president of the bid to bring the 2018 World Cup to England.

The Chelsea chief executive has accepted the honorary role from the Football Association which will involve helping to promote the bid as an ambassador.

After accepting the role from the bid company England 2018 Ltd, Kenyon emphasised that it was important the various bodies in English football were able to unite behind the bid.

He said: 'I am delighted to have been asked to represent the 2018 bid as a vice president. All of us in England want to see the world's greatest tournament in our country.

'Not only is it an opportunity to showcase our stadia, our hospitality and our cities but it can also act as a catalyst for English football to unite together and find common ground on other issues.'

England coach Fabio Capello is among other names that have agreed to a vice president role.