In his exclusive interview with Chelsea TV, new chief executive Ron Gourlay has been explaining how he aims to appoint a supporter liaison manager.
Gourlay, who has sat on the Fans' Forums in recent years, outlined an increase in discussion with supporters as one of his primary objectives, referencing ticket pricing as an area where we have succeeded in recent times.
'We've frozen the prices for four years now and that has been very well received by the fans,' he said.
'I have been very close to the Fans' Forum in the last three or four years and it has been a great platform to understand with more insight into what the fans want from their football club. What I wanted to do was get closer and one of the changes is that I will introduce a new role into the business which will be supporter liaison manager.
'That will be a key role working with the fans, getting to understand more the needs of the fans. We do lots of requests already, we give free away travel to games, cut ticket prices, we can't do all of the things requested but it will be good to see which ones the fans want more and which ones are more important.
'Working more closely domestically with the fans and nationally with our supporters groups and our international membership, we have a lot of people out there who will never come to see us play at Stamford Bridge, so how do we connect with some of these fans and make them feel part of their football club.'
And what ideas does he have regarding these developments?
'More focus groups, a greater interaction with the fans on an international and domestic basis, understanding more of the needs of the fans from their football club and understanding more where they would like to see their membership go.'
