The new Chelsea FC home kit for the 2014/15 season is now available for you to pre-order through the official Chelsea FC Online Megastore.
Entitled 'Forever Blue', the accompanying campaign features five players sharing their moment in Chelsea history they wanted to see immortalised.
Through a dramatic launch film, Petr Cech, Eden Hazard, Fernando Torres, Gary Cahill and Oscar have revisited and relived the defining moments in their Chelsea careers which have then been captured and cast into unique sculptures.
Narrated by Jose Mourinho, the video captures iconic goals, saves and celebrations that will live long in the memory, featuring Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Torres's opening goal against Benfica in last season's Europa League final, Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Hazard's hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable "It's Blue. What else matters?" imagery, sees the players breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
The new Chelsea home shirt is designed using engineered fabric showing contrasting blue tones on the front panel, including a two-tone striped design. The shirt also includes the latest premium adidas technologies such as the industry-leading breathable material - ClimaCool. The colour design 'True Blue' takes inspiration from club kits in the late 1980s and early 1990s.
Petr Cech said: 'The players all love to get involved in these campaigns and the idea of being "Forever Blue" is something that everyone at the club can relate to, as we all have our own unique memories from our careers that we will never forget. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.'
Chief Executive Ron Gourlay added: 'We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of "Forever Blue" and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life.'