The new Chelsea FC home kit for the 2013/14 season is now available for you to buy through the official Chelsea FC Online Megastore>
To mark the occasion, adidas has created a hero film featuring some of Chelsea's biggest stars and iconic imagery that will adorn the club for the forthcoming season. The artwork and film illustrate the commitment and the lengths that the players will go for the club.
The imagery is the centerpiece of the adidas marketing campaign based on the belief that Chelsea is not just a football club, not just a team, but something deeper and emotional.
adidas spokesperson said "The campaign was created based on the insight that Chelsea can clearly own 'blue' as a colour. Not only do they sing about it, but they are the only club in the English Premier League that call themselves 'The Blues'. Seeing the players take part and show their commitment to the colour and the lengths that they will go to will inspire the fans and show the club as they have never been seen before"
While shooting the impactful imagery for the campaign players were filmed for a 'making of' video and interviewed to tell their story on what Chelsea meant to them. The resulting film shows their passion, love and commitment to the club.
David Luiz, 'it has been cold, but I do everything for this club, I enjoyed it a lot'
Juan Mata 'The blue is to belong to this club, as a player and a supporter'.
Petr Cech 'I can say that painted in blue, It shows how blue I can be, Chelsea is a huge part of my life and Chelsea Football Club has become like my second family'.