In 2008, Digicel staged the inaugural Kick Start programme as part of Digicel's brand development and grassroots strategy. In 2012, Digicel moved into a partnership with European and FA Cup Champions, Chelsea Football Club. The Digicel Kick Start Clinics see hundreds of aspiring young footballers from across eleventen countries in the Caribbean and Central America try out for their chance to travel to the Digicel Academy and train under top coaches from the Chelsea FC Foundation.
The Chelsea Foundation coaches not only train the best of each country's young players - but also hold a separate session in which each country's top youth coaches are taken through the very latest in training and coaching techniques as used by Chelsea FC's youth teams.
The Digicel Kick Start Clinics programme is a once in a lifetime opportunity for the thousands of aspiring young footballers. Through the Clinics, these boys are not only taught about skill and technical ability but also an ethos of professionalism and a good attitude - critical attributes of successful people in all walks of life.
With this significant partnership with Chelsea FC,- Europe's best team - Digicel is further demonstrating its commitment to the ongoing development of grassroots football across the Caribbean and Central America.
Since 2004, Digicel has been involved in a wide range of football initiatives designed to support the development of football in the Caribbean and Central America. In addition to the Digicel Kick Start Clinics, Digicel sponsors 17 National Football Associations and Federations as well as the two main regional football qualification tournaments in the Confederation of North, Central American and Caribbean Association Football (CONCACAF) region.
ABOUT DIGICEL GROUP
Digicel Group Limited is a leading global communications provider with operations in 31 markets in the Caribbean, Central America and Asia Pacific. After 12 years of operation, total investment to date stands at over US$4.5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Visit www.digicelbusiness.com for more information.