In July 2015, we began an exciting new chapter alongside Yokohama, the Japanese tyre manufacturer and our new official shirt partner. The Yokohama logo has appeared on the Chelsea kit since the 2015/16 season, showcasing their company to our worldwide fanbase.
The partnership brings together two global organisations who each take pride in performance and innovation, with an unwavering culture of success.
The adidas Group has been actively supporting communities for many years.
Their commitment and strategy is rooted in the Group’s core value “Integrity”, expressing that we are honest, open, ethical and fair.
This value has become visible through various programmes, such as the ongoing support from the adidas brand through its corporate volunteering programmes managed by the adidas Fund, Their programmes are built on three complementary pillars – community involvement, employee engagement and corporate giving – determined by local cultural, economic and social factors.
Chelsea Football Club is delighted to have kicked off its new global partnership deal with Carabao, which sees the South-East Asian energy drink, newly launched in the UK, become our official training wear partner for the next three seasons.
As part of the new deal, Carabao branding will adorn the training wear worn by the Chelsea squad and new manager Antonio Conte. The brand will also be the sole training wear sponsor for our Under-21’s and Ladies’ teams. Carabao branding will be visible at our Cobham training ground, at press conferences, on tours, as we travel and in the warm-up to friendly and competitive fixtures.
Creating Chances is the work that the Premier League delivers at the heart of its communities in which the clubs operate. Through the power of football we empower our clubs to create opportunities that bring people together and change lives for the better.