In markets where soccer dominates youth sport participation and there is an existing network of well-developed youth soccer clubs, Super Club partnerships create localised brand ambassadors that take the values of Chelsea FC to the mass market.
A Super Club is a highly developed youth soccer club with up to 10,000 paying members per club that has a 12-month schedule of training, playing and social activities. A partnership with Chelsea FC that allows the Super Club to access the CFC coaching curriculum, send teams to Chelsea FC's Cobham training ground and utilise Chelsea FC coaches in-market
Where do we currently have Super Clubs?
In March 2009, the Baltimore Bays, recently named number one youth soccer club in the country by Soccer America, announced a formal partnership with Chelsea that will benefit youth soccer players throughout the state.
'The Bays partnership with Chelsea will continue to enable us to impact elite athletes in the soccer community and will help all soccer players who are interested in learning and improving their game,' said Kevin Healey, president of the Baltimore Bays club.
SERENO SOCCER CLUB
Sereno Soccer Club is one of the leading soccer education and training organizations in the U.S. They are perennially ranked the #1 youth soccer club in Arizona. Over the past 30 years, the club has produced 46 Arizona State champion boys teams, 80 Arizona State champion girls teams, nine regional champions, three national finalists and one national champion.
As a result of the partnership, Sereno Soccer Club will now be known as Sereno Chelsea Soccer Club and will host Chelsea sponsored tournaments, training sessions with Chelsea coaches and player and coach exchange programs.
With more than 30 years in developing top soccer players in the Dallas area, Solar SC is proven to be a benchmark of elite soccer programs in the U.S. Solar SC alumni include a number of current professional players such as Corben Bone (Chicago Fire), Drew Moor (Colorado Rapids), Kenny Cooper (Plymouth Argyle) and more.
Chelsea has been working with FC Harlem since July 2013, with our official role community development partner.
The Young L.I.O.N.S (Leaders In Our Neighbourhoods) initiative was set up to develop exciting opportunities for young people, providing positive activities and developing social and leadership skills.
The two organisations worked together during Chelsea's visits to New York in the summer of 2012 and the spring of 2013, while the Chelsea Under-21 squad joined FC Harlem for several events in July last year and will continue to work together to develop community initiatives for young people
The partnership is an extension of our Here to Play, Here to Stay initiative which is dedicated to building education and soccer training platforms for children around the world.