Vitality were announced as Chelsea Football Club’s official health insurance partner at the start of the 2018/2019 season.
With a brand proposition focused on sharing the benefits of healthy living, Vitality reward their members for healthy lifestyle choices and the partnership with Chelsea FC extends their commitment to helping people live healthier lives through the power of sport.
Over the course of the partnership, Vitality members and Chelsea FC fans have been provided with access to a number of benefits and offers, including official merchandise, match tickets and the chance to experience matchday packages at Stamford Bridge.
Vitality are represented at both Stamford Bridge and Kingsmeadow – and partnership activations have focused on engaging fans of the Club’s record-breaking women’s team, with a series of Vitality Football Festivals held ahead of key fixtures and activities designed to inspire children.
In 2020, Vitality further showcased their commitment to using sport as a vehicle to inspire people from all backgrounds and all levels of fitness by bringing five former Chelsea FC triallists back to Cobham for an unforgettable training session with three of the Club’s first-team stars and the Chelsea Foundation coaches.