Chelsea Foundation

Social Inclusion


Premier League Kicks began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with a vision to "build safer, stronger, more respectful communities through the development of young peoples' potential". Its aim is to use football to bring communities together and engage with young people, getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.

- To promote participation in sport in areas of high need
- To provide opportunities for young people to develop skills and confidence
- To support young people to progress into positive pathways.

Chelsea PL Kicks has associations with Youth services, local councils, the Police and other sports providers to help raise the aspirations of the young people that attend, and encourage them to make the right choices in their communities. Current supporters of our programme include RBKC Councillors / Wandsworth Borough Council / Everyone Active Westminster / London Sports Trust / L and Q Housing.

For more information please feel free to contact Andrew Ducille, senior social inclusion officer at


This project is in addition to PL Kicks and is targeted at reducing Anti-Social behaviour, improving confidence within the Police. This programme started in 2014 and sessions will be within the top 20 priority boroughs. Chelsea FC Foundation will be working alongside local borough councils and the Metropolitan Police Service to engage at risk or vulnerable young people within disadvantaged areas.


Chelsea FC Foundation has partnered with Kensington and Chelsea Tenant Management Organisation (KCTMO) who is responsible for the management of nearly 10,000 properties on behalf of the Royal Borough of Kensington and Chelsea. The sessions are aimed at young people in and around the housing areas providing them positive sporting activities to assist in improving community cohesion and community responsibility. Another aim of the project is to reduce any anti-social behavior that may occur by providing diversionary sessions at key times and days.


Unlocking Potential is a ground-breaking initiative designed to deter participants from criminal activity. It is funded through the Premier League and the PFA's Creating Chances scheme and Essex County Council.

The innovative project targets vulnerable young people both in and outside prison and works with them to reduce offending and re-offending. The programme works with inmates from Chelmsford Prison and young people from Basildon, Jaywick and Canvey Island in Essex. The scheme also increases participants' employability and provides new opportunities either within the Chelsea Foundation or local colleges.

This is done through a number of means, often using the power of football to engage young people. A key element of Unlocking Potential is to deter young people away from criminal behaviour and negative decision-making by taking them into Chelmsford prison to learn about prison life and the long-term consequences of committing crime and holding a criminal record.

The prison visits are part of a peer-to-peer learning model as coaching sessions are delivered by prisoners who have been educated by the Chelsea Foundation. These sessions are delivered with supervision and support by qualified Chelsea Foundation staff.

The visits leave a powerful preventative message with participants and deter them from offending. The strong approach is designed so current prisoners can educate young people of the harsh realities of life behind bars as well as the short and long-term consequences of crime.


The Chelsea Champions Programme is a Premier League funded project that enables the Foundation to place full-time staff within secondary schools in order to increase physical activity, support leadership qualities and improve emotional wellbeing and resilience of pupils through a number of universal, targeted and individual initiatives.

Five full-time members of staff are based at five secondary schools; Chelsea Academy, Pimlico Academy, Fulham Trust Academy, Thomas Bennett Community College and Clacton Coastal Academy with the aim to increase access and support to the Chelsea FC Foundation’s core funded programmes and develop initiatives and interventions to improve and help students be able to deal with any challenges that they may face in the future. For more information on our Chelsea Champions programme email