Social Inclusion | Official Site | Chelsea Football Club

PREMIER LEAGUE KICKS

Since its inception Kicks has worked with over 250,000 young people across the UK. It is the flagship community programme the Premier League runs nationally. Its aim is to use football amongst other activities including basketball, cheerleading and cricket to bring communities together and engage with young people, getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.

Click here for more information on the Premier League's website.

The objectives of the Chelsea FC Foundation Kicks programme are:

To promote participation in sport in areas of high need
To provide opportunities for young people to develop skills and confidence
To support young people to progress into positive pathways.

The Kicks programme offers activities at diversionary times to inspire young people to achieve their potential and improve their wellbeing while working together to build safer and more inclusive communities. All our sessions are delivered by FA Level 2 qualified coaches, many of which have come through the Kicks programme and have been supported by Chelsea FC Foundation and the Premier League to gain their coaching qualifications.

Chelsea FC Foundation Kicks has associations with:

Youth services
Local councils
Metropolitan Police

Current supporters of our programme include RBKC Councilor’s / Wandsworth Borough Council / Enable Sports Development /Everyone Active Westminster / London Sports Trust / European Football Development Network (EFDN)

Our free sessions can be found in the following locations:

Hammersmith and Fulham
Royal Borough of Kensington and Chelsea
Westminster
Wandsworth

Click here to book onto the Kicks programme.

For more information, please feel free to contact:
Wandsworth and Hammersmith & Fulham Provision – tony.rodriguez@chelseafc.com
Kensington & Chelsea and Westminster Provision - callum.salhotra@chelseafc.com
Female Engagement – tyra.mills@chelseafc.com

PREMIER LEAGUE KICKS TARGETED

Premier League Kicks Targeted is a prison intervention project funded by the Premier League and BBC Children in Need and delivered in partnership with Prospect Education at HMYOI Feltham A, with young people aged 15-18. The programme works with 8 young people, 4 days per week over 8-10 weeks with the main objective of developing a positive attitude through sport. Each cohort aims to complete the Sports Leaders L1 award whilst also training to improve their understanding of football and futsal.

Throughout the project CFCF staff build a picture of the young person's short and medium term goals. For some young people this means release into the community. CFCF works with the young person's HMPPS caseworker and their Youth Offending Team keyworker to support their journey on the outside.

For others there maybe more time to be served in prison, the CFCF staff also support these young people by contacting the other prisons they are going to and liaising with the sports staff to build a positive profile and create a warm delivery for that young person in new surroundings with new staff. The ultimate goal of the project is to try and help young people, at a pivotal point in their life, whilst they are in prison break the cycle of violence and crime and become positive members of the community.

Our hope is we can inspire them to self-reflect and create a lasting impact in their minds, showing them there are alternatives to the decisions they have made in the past, mistakes happen, and make them feel things can change, that they can shape a future with other people's help around them, a future away from gangs and crime, a future that is not underpinned by the need to commit violent acts.

For further information on this programme please contact ryan.lock@chelseafc.com

EFDN COMMUNITY CHAMPIONS LEAGUE

Chelsea have collaborated with the European Football Development Network (EFDN) to deliver the Community Champions League project. The project is a social street football competition delivered at local estate MUGA’s and youth clubs where teams can win points through matches but also through social action within their local communities. Engagement in the project comes through young people participating in football matches but also through workshops and community contributions.

The main objectives of the programme include:Tackle racism, discrimination and violence in sportSocial inclusion in and through sportPromote social cohesion through sportTeaching valuable life skillsPromote a healthy lifestyle

Premier League Kicks began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with a vision to "build safer, stronger, more respectful communities through the development of young peoples' potential". Its aim is to use football to bring communities together and engage with young people, getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.

PL KICKS OBJECTIVES

To promote participation in sport in areas of high needTo provide opportunities for young people to develop skills and confidenceTo support young people to progress into positive pathways.Chelsea PL Kicks has associations with Youth services, local councils, the Police and other sports providers to help raise the aspirations of the young people that attend, and encourage them to make the right choices in their communities. Current supporters of our programme include RBKC Councillors / Wandsworth Borough Council / Everyone Active Westminster / London Sports Trust / L and Q Housing.For more information please feel free to contact Andrew Ducille, senior social inclusion officer at andrew.ducille@chelseafc.com

MAYOR'S OFFICE FOR POLICING AND CRIME (MOPAC)

This project is in addition to PL Kicks and is targeted at reducing Anti-Social behaviour, improving confidence within the Police. This programme started in 2014 and sessions will be within the top 20 priority boroughs. Chelsea FC Foundation will be working alongside local borough councils and the Metropolitan Police Service to engage at risk or vulnerable young people within disadvantaged areas.

KCTMO (KENSINGTON AND CHELSEA TENANT MANAGEMENT ORGANISATION)

Chelsea FC Foundation has partnered with Kensington and Chelsea Tenant Management Organisation (KCTMO) who is responsible for the management of nearly 10,000 properties on behalf of the Royal Borough of Kensington and Chelsea. The sessions are aimed at young people in and around the housing areas providing them positive sporting activities to assist in improving community cohesion and community responsibility. Another aim of the project is to reduce any anti-social behavior that may occur by providing diversionary sessions at key times and days.

FOUNDATION UNLOCKING POTENTIAL

Unlocking Potential is a ground-breaking initiative designed to deter participants from criminal activity. It is funded through the Premier League and the PFA's Creating Chances scheme and Essex County Council.

The innovative project targets vulnerable young people both in and outside prison and works with them to reduce offending and re-offending. The programme works with inmates from Chelmsford Prison and young people from Basildon, Jaywick and Canvey Island in Essex. The scheme also increases participants' employability and provides new opportunities either within the Chelsea Foundation or local colleges.

This is done through a number of means, often using the power of football to engage young people. A key element of Unlocking Potential is to deter young people away from criminal behaviour and negative decision-making by taking them into Chelmsford prison to learn about prison life and the long-term consequences of committing crime and holding a criminal record.

The prison visits are part of a peer-to-peer learning model as coaching sessions are delivered by prisoners who have been educated by the Chelsea Foundation. These sessions are delivered with supervision and support by qualified Chelsea Foundation staff.

The visits leave a powerful preventative message with participants and deter them from offending. The strong approach is designed so current prisoners can educate young people of the harsh realities of life behind bars as well as the short and long-term consequences of crime.

CHELSEA CHAMPIONS

The Chelsea Champions Programme is a Premier League funded project that enables the Foundation to place full-time staff within secondary schools in order to increase physical activity, support leadership qualities and improve emotional wellbeing and resilience of pupils through a number of universal, targeted and individual initiatives.

Five full-time members of staff are based at five secondary schools; Chelsea Academy, Pimlico Academy, Fulham Trust Academy, Thomas Bennett Community College and Clacton Coastal Academy with the aim to increase access and support to the Chelsea FC Foundation’s core funded programmes and develop initiatives and interventions to improve and help students be able to deal with any challenges that they may face in the future.

For more information visit our Chelsea Champions section.