Chelsea Football Club is delighted to announce Carabao as a new principal partner and our new official training wear partner from summer 2016.
This innovative relationship will allow Carabao, a leading energy drink company in Thailand, to expand its global presence and market share thanks to the huge exposure afforded by appearing on Chelsea’s training kit over the next three seasons.
The Carabao logo will feature on Chelsea players’ and staff adidas training kit from the 2016/17 season at our Cobham headquarters, at press conferences, on tours, as we travel and in the warm-up to friendly and competitive fixtures.
Carabao was founded in 2002 by Thai folk singer and celebrity Aed Carabao. The logo of a buffalo skull featuring a red bird is one of Thailand’s most recognisable commercial symbols, and over the next three years it will become even more familiar to our worldwide fanbase of more than 500 million people, appearing regularly across our market-leading digital and social media platforms where we have a following of more than 70 million.
Announcing the agreement, Christian Purslow, Chelsea FC managing director, said: ‘We are delighted to form a new partnership with Carabao which represents the first time a football club has welcomed a new partner as its training wear sponsor.
‘We are confident that adding Carabao to our family of global partners will, under Financial Fair Play rules, further enhance our competitiveness on the field while growing our popularity still further in Thailand where the club has always enjoyed incredible support. In return our global reach will help Carabao enter new markets and become synonymous with the Chelsea name.’
Sathien Setthasit, Chairman and CEO of Carabao Group PLC, said: ‘I feel delighted to be a part of the Chelsea family. For the past 10 years Chelsea has been one of the greatest teams in the Premier League. We are looking to expand into the world market and have found Chelsea to be a good partner to take us worldwide. I believe the partnership between Chelsea and Carabao will take us to the world and help us become very famous from now on.’
Chelsea is already a leading presence in Thailand thanks to our longstanding partnership with Singha Beer, many tour matches played and our Here to Play, Here to Stay initiative which has seen us provide grassroots coaching to thousands of local youngsters since 2011. Only last week we announced a new long-term programme at the NIST International School in Bangkok.