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Blues begin Sure partnership

Chelsea Football Club is delighted to announce Sure as our new official personal care partner, and Eden Hazard will become an ambassador for the UK's number one deodorant brand.

Sure products will feature in the Chelsea changing room from now on, both on matchdays at Stamford Bridge and at our Cobham training ground.

As part of their commitment to Premier League football, Sure recently launched the Goal Pressure Index, analysing player performance at the key moments in a game. As the season progresses, Sure will be creating regular content on its football-dedicated Twitter channel, with fans gaining the opportunity to win tickets to matches at Stamford Bridge.

Christian Purslow, Chelsea FC managing director, said: ‘Sure is the UK’s number one male deodorant that prides itself on performance, so we are proud to have another market-leading brand support us as we draw towards the business end of the season. We look forward to a successful partnership.’

Claudio Bellen, brand manager of Sure UK, added: ‘We are extremely pleased to announce our partnership with Chelsea FC. Football is the most watched sport in the UK and a key passion point for the brand’s target audience. With such a high profile and ambition to match, we can think of no better club to champion our values of superior performance under pressure.

‘Through this partnership, the brand will aim to leverage money-can’t-buy experiences and tickets to engage with the consumer, while also providing exciting content and unique insights to add to their overall spectator experience through social channels. The “Goal Pressure Index” powered by Opta, in particular will aid our #NeverMoreSure campaign with a credible lens on how the top footballers in this country perform in the moments that matter.’

Keep your eyes open for Sure’s fan competitions and videos featuring Hazard throughout the rest of the season.

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