Chelsea Football Club and our official beer partner Singha have today extended our relationship for a further two years.
The commitment brings a continuation of our longest-running partnership, which began in 2010 and has seen Singha served exclusively at Stamford Bridge since, with over 330,000 pints poured at our stadium each season.
In the seven years we have been associated with Singha, the club has enjoyed incredible success on the pitch, lifting every major European and domestic trophy, while off it we have seen our global popularity grow and grow, particularly in Asia.
We have visited Singha in Thailand for matches in 2011, 2013 and 2015, with the Academy also touring in Bangkok in 2012.
During the partnership, our Here to Play, Here to Stay initiative has seen us provide grassroots coaching to thousands of Thai youngsters, and we launched the Singha-Chelsea Football League in 2014 as more than 7,000 teams competed to win a trip to London and see the Blues play. In 2015 we underlined our commitment to the region with the opening of the Chelsea FC Soccer School at the NIST International School Bangkok.
Chris Townsend, Chelsea FC commercial director, said: ‘We are delighted to continue our long-term partnership with Singha. It is always popular at Stamford Bridge but it is fair to say our partnership stretches far beyond south-west London, as we have built such a close bond with the great country of Thailand.
‘Through matches, community programmes and the work undertaken with Singha and our other partners, we have seen first-hand what a passionate fanbase we have in Thailand and we look forward to this continued partnership keeping Chelsea as close as ever to the Thai people.’
Voravud Bhirombhakdi, Singha vice managing director, added: ‘We began our official partnership with Chelsea Football Club seven years ago and it has been a wonderful experience for Singha to be involved with the club during this highly successful period in their history.
‘With the continuation of our long-running relationship, we look forward to furthering the good work we have done together in promoting the development of football in Thailand, raising the international profile of Chelsea and engaging with their ever-growing fan base.’