Chelsea and Hyundai begin new partnership

Chelsea Football Club is pleased to announce Hyundai as our new official global automotive partner.

The relationship will see Hyundai’s famous logo appear on our match shirt sleeves from the beginning of the 2018/19 season in all domestic matches, from the men’s and women’s teams through to the Academy.

The four-year deal represents Hyundai’s first venture into the British football market, having enjoyed a long-term association with the international game over almost 20 years.

To launch the partnership, Olivier Giroud, David Luiz and Tiemoue Bakayoko took part in a special photoshoot alongside a group of Chelsea fans. The short film sees the Blues players attend a photoshoot unlike any other, as a group of dedicated Chelsea fans take centre stage and assume the roles more commonly associated with their heroes.

Over the course of the partnership, we will work closely with Hyundai to develop a range of initiatives and benefits for our supporters all over the world.
Chris Townsend OBE, Chelsea FC commercial director, said: ‘We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season.

‘At Chelsea we pride ourselves on partnering with some of the world's leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.‘

Andreas-Christoph Hofmann, vice president marketing & product at Hyundai Motor, added: ‘We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai. Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans around the world as we kick off this new partnership.’

The new sleeve sponsor will be seen for the first time on 23 July, as the club heads to Australia to play a friendly fixture against Perth Glory ahead of the 2018/19 season.

Our new 2018/19 shirt, featuring Hyundai sleeve printing, is available at our Stamford Bridge Megastore now.


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