Club Partners

Blues announce global partnership with Rexona

Chelsea Football Club are delighted to announce Rexona as our new global personal care partner.

The agreement extends the club’s existing relationship with Unilever, which already incorporates the Shield and Rexona brands in Africa and Sure in the UK.

Since first joining forces with Unilever in January 2017, Chelsea and Sure have successfully worked together to activate the partnership in an innovative and authentic manner that truly engages with football fans, including our collaboration on the multi-award winning Sure Pressure Series.

In Africa, our affiliation with Shield and Rexona focuses on creating a grassroots football programme, delivering on their brand purpose of inspiring people to move more and providing talented footballers with the opportunity to achieve their potential.

Chris Townsend OBE, commercial director, Chelsea FC, said: ‘At Chelsea we pride ourselves on working with some of the world's leading companies, so we are delighted to extend our existing relationship with Unilever, welcoming Rexona as our new global personal care partner.

‘Over the past two years we have demonstrated that working in close partnership together is key to delivering some exciting and inspirational campaigns.

‘We have been immensely proud to work with Rexona to create football development programmes for aspiring young talent and we now look forward to maximising the potential of our partnership on a global scale.’

Joanna Allen, Rexona’s global brand vice president, added: ‘We’re delighted to extend our partnership with Chelsea Football Club. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience, for whom football is a key passion point.

‘We look forward to working closely with the club, encouraging people to move more to live more, making every moment matter.’