Chelsea Football Club today unveils our new third kit for the 2018/19 season, featuring NikeConnect technology in a football shirt for the first time.
The dynamic print on the shirt’s centre includes an aerial depiction of Stamford Bridge and its surrounding area, ensuring a link to home even when the team is playing away. Matched with teal blue shorts and orange socks, the new third kit will be worn on our travels during the club’s European campaign this season.
The NikeConnect technology is available in selected markets*, and enables fans to access exclusive experiences and exciting competitions through the Nike app by connecting with the logo on the shirt label. It comes to football for the first time with the Blues, having been used successfully across the NBA.
Chelsea FC commercial director, Chris Townsend OBE, said: ‘We are delighted to be working alongside Nike to bring our supporters a real innovation with the introduction of NikeConnect technology in our third kit.
‘This is a world first for football and highlights the strength of the relationship between Nike and the club. We hope our fans will enjoy tapping in to unlock exclusive Nike and Chelsea experiences and prizes as we make our way through the 2018/19 campaign.’
The new third kit is available to buy now from the Stamford Bridge Megastore and ChelseaMegastore.com
*NikeConnect technology is available on adult third shirts purchased in the UK, USA, France, Germany, Italy, Netherlands and Spain.