Chelsea Football Club and Singha today announce an extension to our existing partnership for another three years.
The renewed agreement will take our relationship to 2022, making Singha our longest-running partnership having begun in 2010.
Singha will retain exclusive pouring rights inside Stamford Bridge, while continuing to help engage Chelsea’s growing audience across South-East Asia and in particular, the company’s native Thailand.
Chris Townsend OBE, Chelsea Commercial Director, said: ‘It is fantastic news that we have been able to extend our long-term partnership with Singha. They are a highly valued part of the Chelsea family and have been a key factor in our continued popularity in South-East Asia.
‘We have a hugely passionate and ever-growing fanbase in the region, and we are delighted to bring those many supporters closer to the club through our work alongside Singha.’
Voravud Bhirombhakdi, Singha Corporation director, added: ‘Football is the most popular sport in Thailand and Singha is the country’s leading sponsor of international football. We began to sponsor Chelsea Football Club nine years ago and we are pleased to extend the partnership for another three years.
‘Singha has been working with Chelsea promoting football development in Thailand to give Thai people the chance to get close to a world-class football team. At the same time, we would like to share Thai culture through Singha beer to UK football fans. We are looking forward to developing our strong relationship over the coming years.’
As part of their commitment, Singha hosts regular live screening parties of our games throughout the season, as well as running the Chelsea Singha Football League, a seven-a-side tournament across Thailand which features more than 100,000 players. Each year, the winners of the competition receive an all-expenses-paid trip to London to train at Cobham and see the Blues in action at Stamford Bridge.