The King’s Road was the perfect location to launch this season’s away kit, inspired by the mod culture of 1960s London.
One of London’s most famous and celebrated areas, it was the epicentre of revolutionary change in 1960s Britain. Mary Quant had shaken up the fashion scene, rock music was exploding through the likes of The Kinks and The Who, and Chelsea FC was becoming a magnet for celebrity fans.
This year’s new Chelsea away kit was inspired by the Mod movement of that famous time, featuring an all-white collared shirt with red and blue trim, fusing effortless cool with the classic football silhouette.
The film stars comedian and lifelong Chelsea fan Omid Djalili, along with other famous faces including golfer Justin Rose, Blues legend Ron Harris and DJ Trevor Nelson.
Current players Ruben Loftus-Cheek and Cesar Azpilicueta also feature, as do former Blues and current club employees Joe Cole and ex-Women’s star Claire Rafferty, showcasing how the club prides itself on looking sharp both on and off the pitch.
TV and Made in Chelsea star Oliver Proudlock teases the collar, while in true Mod fashion, Quadrophenia star Phil Daniels introduces radio presenters Kenny Allstar and Abbie McCarthy modelling the shirt, alongside YouTuber and Junior Blues presenter Wolfy.
Listen closely enough, and you’ll hear something special from artist Capo Lee in the record store – more to come on this!
These things have and always will be, A Chelsea Thing.