Chelsea Football Club today launches our new Junior Blues website, giving our younger fans exclusive access to kid-friendly content, unforgettable family experiences and fantastic competitions.
Junior Blues is designed specifically to cater for the many Chelsea fans around the world aged between four and 12, with kids involved in the process of designing the new site, and parents/guardians can register their children completely free at our new site - www.juniorblues.com.
To celebrate the launch, we are offering five lucky Junior Blues and an adult the chance to take a penalty on the Stamford Bridge pitch, during half-time at our Premier League fixture against Wolverhampton Wanderers on 10 March.
Kids and parents will get to compete against each other in a shoot-out in front of a packed crowd, as well as receiving free tickets to the game and special behind-the-scenes matchday access. To be in with a chance of taking part, simply log in at chelseafc.com/juniorblues and show us what you’ve got by submitting a video of your best penalty and goal celebration!
In addition to being able to enter the weekly competitions with great prizes, Junior Blues will be in with a chance of getting to meet the players on visits to our Cobham training ground and at special events. Plus, everyone who signs up will receive a regular Junior Blues email containing the latest news, competitions and events, on top of the fun and educational videos available on the website, such as our animated player series and features on our mascots Stamford and Bridget.
Also, keep an eye out at for more exclusive kids' content and to find out what happened when some of our young fans competed with their heroes in a Junior Blues v Players challenge, and when others took on matchday roles, including groundsman and TV cameraman for a game at Stamford Bridge.
All members of our previous scheme for young fans, Bridge Kids, aged between four and 12 should have received an email giving them the option of re-registering as a Junior Blue. Supporters aged 13 to 17 can register for Fan Club at chelseafc.com/fanclub, where you will find exclusive content aimed at older supporters.