Although the current season will bring to an end five very successful years with Yokohama as Chelsea’s Official Shirt Partner, the Japanese company is continuing the great relationship we have as our Official Global Tyre Partner.
On the pitch the Blues achieved great success during the five years proudly wearing and promoting the Yokohama brand on our match shirts. The men’s team were crowned the 2016/17 Premier League champions, lifted the FA Cup in 2018 and last season won the Europa League trophy in emphatic style. Chelsea Women won their league and cup double during this period and our Academy sides continued a long run of success in the FA Youth Cup and were crowned European champions for their age group. During this time Yokohama have experienced significant growth in global brand and product awareness and now, as a world-famous brand, will use the continuing partnership with Chelsea to focus on new objectives, engaging consumers and increasing sales in strategic markets.
Chelsea FC Commercial Director Chris Townsend OBE said: ‘We are very pleased to announce our extended partnership with Yokohama. Having been on our shirts for many momentous victories and significant trophies lifted, Yokohama’s brand forms part of our Club’s proud history. We look forward to continuing our collaboration with Yokohama around the world, leveraging their significant brand awareness to meet new objectives.’
Masataka Yamaishi, President and Chairman of the Board of the Yokohama Rubber Co. Ltd, added: ‘Chelsea is a world-class football club and we have been proud of our partnership and presence on the prestigious shirt for the last five years. Yokohama and Chelsea have many shared values, including a dedication to high performance and innovation, which has resonated with fans and our customers alike around the world. We’ve shared many successes together so far in our story, and we are pleased to be able to continue building on this with our renewed partnership.’