Club Partners

Developed with Chelsea Football Club, new app 'Perfect Play' offers the most advanced football training experience available

Today Perfect Play, an app housing the world’s most sophisticated football training methods, is launched by Chelsea Digital Ventures (CDV), a digital-first business spun out of Chelsea FC.

Perfect Play enables all footballers to experience world-class, personalised coaching for the first time, combining innovative performance tracking technology with elite academy expertise.

The world’s most sophisticated football training methods are now available to all young players via an app. Perfect Play launches today offering personalised development plans combining proven coaching expertise with masterclass content from some of football’s biggest stars.

Developed with and used by the Chelsea FC Academy, the app provides access to professional standard, world-class coaching for all. For the first time, footballers of any ability can undertake training designed by the same coaching team behind top Chelsea players including Mason Mount, Tammy Abraham, Ruben Loftus-Cheek, Fikayo Tomori, Reece James and Callum Hudson-Odoi.

Innovative player tracking technology enables Perfect Play to analyse a player’s performance and create a personal training plan. Core focus areas include technical and mental skills, physical development and football intelligence. Training games have been designed to develop players’ abili1es across agility, ball mastery, dribbling, focus, passing, receiving, shooting, speed, strength, resilience and more.

For parents and guardians, Perfect Play enables them to help children learn while they play and improve their game at home.

The app has been created using industry-leading security protocols, designed to maximise user privacy and protect personal data to the highest possible standard. It has been developed and published by Chelsea Digital Ventures, a digital consumer product business spun out from Chelsea FC.

Mason Mount, Chelsea midfielder and Academy graduate, says: ‘I grew up dreaming of becoming a professional footballer and joined Chelsea when I was six years old.

'The training programme the academy created gave me the core physical and mental skills I use every time I play. It’s fantastic that all young footballers can now undertake the same training plan using Perfect Play. And the technology in the app is unbelievable!’

Christian Pulisic adds: ‘Perfect Play truly is unique, allowing kids across the globe to access professional level coaching developed by one of the best academies in the world.’

Tammy Abraham, Chelsea striker and Academy graduate says: ‘The Chelsea Academy programme taught me that you have to be patient, work hard, stay calm and remain focused. To be able to put that expertise and knowledge into the app is incredible. I’m a big fan of Perfect Play and I wish I had this opportunity when I was starting out.’

Chelsea FC Chief Executive, Guy Laurence comments: ‘Perfect Play has been created with the experience and expertise of the management and players of the Chelsea FC Academy, which is one of the elite football academies in the world.

‘Our vision is to share this immersive focus on technical, tactical and physical football development, not just with the select few who are fortunate enough to train at Cobham, but with every young footballer around the world with the desire to succeed in football.

‘Through the unrivalled focus on technology-led innovation at the heart of all Chelsea Digital Ventures initiatives, we have been able to create a service that provides aspiring players and their parents an individualised, structured training programme that encourages regular physical activity as well as making them a better player.’

Perfect Play Product Owner, Steve Didd, adds: ‘Developing Perfect Play has been an incredible journey and this is only the beginning. We’ve created a unique product combining AR, computer vision and ma-chine learning technologies with the proven expertise of the Chelsea FC academy.

‘Previously, aspiring footballers relied on either video tuition or working directly with a professional coach to improve their game. Perfect Play offers an alternative, using a player’s phone to deliver an immersive, responsive and evolving training experience.

‘Collaboration and team work is in our DNA and we worked with a number of organisations throughout the creative process including our key partner, Coach-AI, which developed the computer vision technolo-gy underpinning some of the core training games within Perfect Play.”

Perfect Play offers the ability to start training for free, with access to a limited number of training games. Perfect Play Premium, priced at £9.99 per month, offers unlimited access to the full programme and mas-terclass content, enabling players to create a personal training plan based on their individual needs.

The iOS app is available on the App Store now with an Android version launching soon.

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