Club Partners

Trivago joins Chelsea Football Club as Official Training Wear Partner

Trivago kicks off multi-year deal with fresh ‘Let’s Go’ partnership theme…

Chelsea Football Club fans have always followed their club over land and sea. And now, after months of social distancing and lockdown, trivago, a leading global accommodation search platform and iconic travel brand, joins the Pride of London as the club’s Official Training Wear Partner.

The multi-year partnership between these two international brands, which will begin following the club’s final Premier League match, will see trivago feature across the club’s training kit for the Men’s, Women’s, and Academy teams.

From Piraeus to Munich, supporters have travelled from across the world to be there for the best nights in the club’s history. The partnership and integrated campaign, Let’s Go, will bring together the best of football and travel in a uniquely Chelsea way. From television to curated content to once-in-a-lifetime experiences together, Chelsea and trivago are helping fans go further, bigger, and bolder.

Chelsea chief executive Guy Laurence said: ‘We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear.’

trivago CEO Axel Hefer said: ‘When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!

Starting in July, fans around the world will be able to sign-up and participate in monthly Money Can’t Buy experiences that you can’t get anywhere else. These experiences will range from opportunities to meet the players, get coaching sessions from the Chelsea trainers and access to the exclusive trivago suite at the stadium. Information and sign-up for these opportunities will be on trivago and Chelsea’s social channels and dedicated pages.

To celebrate the new partnership, Stamford Bridge was today turned into Stamford Beach!

The two worlds, travel and football, collided as trivago hosted a VIP event at the Bridge, turning our pitch into a tropical island decked out with a sandy beach and striking tiki bar. Captains Cesar Azpilicueta and Magdalena Eriksson took advantage of some tropical fun, and they were joined there by Thomas Tuchel and Emma Hayes, with the quartet all showcasing the new 2021/22 training kit featuring trivago. 

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