The film is the latest step in Chelsea’s No To Hate campaign which was launched earlier this year under the direction of Club Owner, Roman Abramovich, after Chelsea player Reece James suffered unacceptable racist abuse on social media.

It shows three young people dealing with the effects of online abuse. Though the type of abuse the young people face is different – ranging between homophobia, sexism and racism – we see the same destructive effects.

The film aims to both highlight the impact online abuse is having on our society as well as encourage everyone to be part of stamping back, by reporting abuse whenever they see it.

When launched in March of this year, Chelsea’s No To Hate campaign set out to target five key areas: education, social media, support, opportunity and awareness. This film is an important component of No To Hate’s social media work, which was begun earlier this year with the release of a new social media policy and the engagement of the early warning risk intelligence agency, Crisp, to help us identify and, where possible, remove hateful and discriminatory posts on social media.

Speaking on the film, Chelsea Chairman Bruce Buck said: 'Chelsea are committed to combating hate in all its forms. Most of the abuse we see today comes from online. I hope people see through this powerful film the devastating effects that online hate can have on anyone, whether you’re a professional footballer or a kid at school. We want to kickstart this season by saying that there is no place for hate in football or our society and to empower our fans to report abuse where they see it.'

Reporting on social media - What you can do

You can block users and report incidents to social media platforms.

We strongly advise that should you receive or witness hateful, discriminatory and/or abusive comments or content online, you report this to the relevant social media platform. Each platform has its own reporting mechanism, and we have provided the links below for ease of use:

You can report incidents to the Club

If you witness discriminatory online abuse related to Chelsea FC, staff, players or supporters, we ask that you also report these to the Club via the web form at the following address: chelseafc.com/reportabuse

When contacting us, please share details of the content and screenshots of any offensive social media posts where possible. The Club will acknowledge receipt of your complaint and respond directly if we require further information in order to investigate.

We will look at every complaint and if we do not respond this does not necessarily mean that we have not taken action, or that the Club endorses the incident or content under complaint.

You should report crimes to the police

You should report incidents directly to the police if you have been a victim of a crime or you feel a crime has been committed through social media.

You can also report incidents to the Metropolitan Police via Twitter. To do so, please send a direct message to the @MetCC account.

More information from the Metropolitan Police on reporting hate crimes or harassment is provided below.

Reporting hate crimes:

https://www.report-it.org.uk/your_police_force

https://www.met.police.uk/advice/advice-and-information/hco/hate-crime/how-to-report-hate-crime/

Reporting harassment on social media:

https://www.met.police.uk/advice/advice-and-information/har/harassment-on-social-media/

You can report incidents to Kick it Out

Incidents can also be reported to Kick it Out, English football’s equality and inclusion organisation, via this online form: https://www.kickitout.org/forms/online-reporting-form

Advice for parents

Parents should be aware of the use of social media by children who may be particularly susceptible to harmful content online and we recommend that parents appropriately supervise this usage.

The NSPCC provides useful resources on keeping children safe online: https://www.nspcc.org.uk/keeping-children-safe/online-safety/