Club Partners

Three Blues become ‘the Chosen Ones’ in Parimatch twist to The Sword in the Stone

Look out on your screens across Europe in the coming weeks to see Marcos Alonso, Cesar Azpilicueta and Thiago Silva called into action away from the football pitch!

Club partner Parimatch, who provide tech and marketing solutions in the entertainment and betting industry, have released a campaign where not for the first time in their careers the three international defenders win the day.

In the campaign, in which the Chelsea players are ‘The Chosen Ones’, the past, the present and the future are intertwined, including a delving back into Arthurian Legend.

The classic Sword in the Stone tale takes on a new twist with football very much at the centre. To see how our Blues stars become futuristic Knights of the Round Table, watch an early viewing of the campaign video below…

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