Held in partnership with Leaders Club the evening brought together leaders from events, media, brands and culture for an inspiring conversation on what it takes to create meaningful live experiences.

Exploring how unforgettable experiences are made

The night centred on the theme of Crafting Unforgettable Experiences, with an expert panel offering insight into how meaningful audience connections are forged in an increasingly experience‐driven world.

Guests heard from three industry leaders:

• Giulia Mazzia, commercial director - women's - Chelsea FC

• Kerstin Lutz, chief executive officer - Billie Jean King Cup

• Alex Johns, chief executive officer - Nicholson

Together, they discussed the evolving expectations of modern audiences, the role of live sport in shaping cultural moments, and how brands and rights‑holders can innovate to create impactful experiences both in‑venue and beyond.

Connecting industry minds

Before and after the panel, guests had the opportunity to network with fellow leaders while exploring a selection of the exceptional event spaces available at Stamford Bridge. Members of the Conferences & Events team were on hand to showcase the versatility of the stadium as a destination for meetings, hospitality and bespoke experiences.

The relaxed atmosphere provided space for meaningful conversation, allowing attendees to exchange ideas and perspectives across sectors.

From insight to live action

As the conversation wrapped up, guests made their way into the stadium to take in the evening’s headline event: the Women’s Champions League quarter‑final second leg between Chelsea and Arsenal.

The energy of a London derby under the lights was a suitable culmination to a night dedicated to the power of live experiences.

• Click here for more information on event opportunities at Stamford Bridge