Chelsea Football Club today announces a new partnership with BingX, a global leader in cryptocurrency exchange, marking a multi-year venture for both entities.

This partnership, being BingX's inaugural foray into sports and entertainment, designates the brand as the Official Sleeve Partner for the Chelsea men's team playing kits throughout the remainder of the 2023/24 season. Fans can anticipate the continued presence of the BingX brand emblazoned on the men's training kit range for the subsequent two seasons.

The strategic alliance between Chelsea Football Club and BingX is underpinned by a joint commitment to excellence. Rooted in a shared dedication to setting industry benchmarks, both entities bring a wealth of experience and innovation to this collaboration. BingX, since its inception, has transformed the cryptocurrency exchange landscape, providing diverse products and services to a global user base. This partnership signifies the convergence of two entities actively shaping the future of their respective industries.

Casper Stylsvig, Chelsea FC's chief revenue officer, commented: ‘We are excited to kick off 2024 with the announcement of a hugely exciting partnership for the club. Our alignment with one of the fastest-growing cryptocurrency exchanges in the world is a signal of the club’s ambition to innovate and grow our partnership network. Both BingX and Chelsea share a passion and commitment towards investing in the future, and we look forward to collaborating with them in the coming seasons.’

Vivien Lin, chief product officer at BingX, expressed her excitement about the partnership: ‘This collaboration between BingX and Chelsea indicates our shared visions for the future. Both entities are driven by a visionary approach, and together, we are poised to bring forth innovative experiences that will resonate with our users and Chelsea fans. This partnership is not just about the present; it's about co-creating a future where excellence and forward-thinking experiences define our journey together.’

In this dynamic partnership, Chelsea and BingX will collaborate on a range of activities focusing on global brand growth and engaging both Chelsea fans and BingX users through exciting digital content. The BingX brand will be prominently featured across iconic Stamford Bridge and the club's training ground, allowing BingX to connect with hundreds of millions of loyal Chelsea fans worldwide, as well as billions tuning into the Premier League each season.