The track itself is a love letter, written by one of Chelsea's own to the club's supporters across Africa. It made its debut at a matchday, will feature at fixtures throughout the season, and was officially released on 12 September, as part of our 'London to the World' approach to culture, celebrating the communities that make up the club's global family.

Two locations, one story

Most music videos are built around a concept, then a location is found to fit it. This one worked the other way round. The tournament King Promise built himself, and the park in Nungua he's known since he was a boy, came first; the video, directed by Derrick Arthur, was shaped to live inside both.

It was filmed across two real locations: the Rent Paid Football Exhibition Tournament, where King Promise and Chelsea brought the club's new home kit to Africa for the first time, and Nungua SDA Park, the ground where King Promise grew up playing football.

The tournament footage carries the scale and the occasion: a football pitch packed with fans, King Promise alongside Chelsea Supporter Clubs from across Ghana, including Team DWP, Team New Media and Amen X Eleven, and our own home kit launch happening in real time. The Nungua SDA Park sequence carries something quieter: King Promise performing the track on home ground, no crowd built for the camera, just the artist and the place that shaped him.

Cutting between the two isn't a stylistic flourish. It's the structure of the story itself: where King Promise is now, and where he started.

'Returning to Nungua SDA Park was very important to me because that is where it all started for me. My love for football, spending time playing with my friends and connecting with community through football games was very special to me,' says King Promise.

The Chelsea collaboration

The tournament marked something bigger than a single music video: the first appearance of our new home kit on African soil, and a gathering of Blues supporter clubs from across Ghana. Rather than treat that as a separate marketing moment, the video builds it directly into the story: the kit reveal, the Chelsea crest against the Rent Paid backdrop, and King Promise wearing the shirt on the pitch, all captured as it happened.

'King Promise came to us with the idea for the track and, knowing how much Chelsea means to him, it felt like a really natural collaboration,' says Scott Fenton, brand director at Chelsea Football Club.

'This is about celebrating our fans in Africa and the culture around the club, and showing what Chelsea can mean beyond the 90 minutes. Music is such a powerful way to bring people together, and this is a brilliant example of that.'

For King Promise, the collaboration isn't a brand tie-in bolted onto a song; it's the continuation of a lifelong relationship with the club, one that runs through his childhood in Nungua and idols like Michael Essien. That part of the story gets its own telling elsewhere; here, it shows up simply as a musician wearing the shirt he's loved since he was a boy, on the day it mattered most.