The collaboration brings to life the iconic Chelsea Rose, a symbol deeply rooted in the club’s heritage, through a collection designed to endure the moments that matter most.

Founded in 2021 by Olivia Jenkins in memory of her mother, Deborah Louise, D.LOUISE has rapidly become a brand synonymous with emotional depth, lasting quality and purpose-driven design. United by shared values of strength and longevity, Chelsea and D.LOUISE have created pieces that are not only visually stunning but also made to last a lifetime.

The collection features a crown of eight roses, each one symbolising a Women’s Super League trophy – with eight being Chelsea’s total and the most won by any club.

‘Jewellery you never have to take off,’ is at the heart of the D.LOUISE ethos. Crafted from high-grade 316L stainless steel and finished with premium 14K gold or platinum PVD plating (10 times more durable than standard methods), each piece is waterproof, tarnish-free, sweatproof, hypoallergenic and designed to withstand daily life, allowing wearers to swim, shower or workout with confidence.

The Chelsea Rose collection includes:

• Chelsea Rose Friendship Bracelet – An adjustable chain bracelet engraved with the iconic Chelsea Rose on the adjuster and the CFCW emblem on the reverse, combining heritage with modern elegance.

• Chelsea Rose Station Chain Bracelet – A sleek, adjustable bracelet adorned with polished roses, offering a minimal yet refined look.

• Chelsea Rose Station Chain Necklace – Designed for layering, this delicate necklace features evenly spaced polished roses for subtle sophistication.

• Chelsea Rose Spinner Chain Necklace – A standout piece with a rotating pendant that features the Chelsea Rose on one side and the CFCW emblem on the other - two elegant looks in one.

• Chelsea Rose Huggies – Close-fit hoop earrings that deliver all-day comfort and effortless style.

• Chelsea Rose Stud Earrings – Understated and timeless, these minimal studs are perfect on their own or paired with the Huggies.

Giulia Mazzia, Chelsea FC Women’s commercial director, said: ‘We’re incredibly proud to be the first Women's Super League team to offer a bespoke jewellery line, that reflects the uniqueness of our players, our fans, and our values. The Chelsea Rose Collection has something for everyone. It is timeless, beautiful, and built to last. Just like our team, it's strong, resilient, and ready for life on the move.’

‘We’re thrilled to partner with Chelsea Women to launch this collection, a club known for its incredible courage, success on the pitch and unwavering spirit,’ added Olivia Jenkins, founder of D.LOUISE. ‘The Chelsea Rose Collection is a powerful symbol of resilience, which aligns perfectly with our brand story. These pieces are designed not only to honour the legacy of the club’s incredible players and staff, but also to empower those who wear them.’

The Chelsea Rose collection is available in store at Stamford Bridge and online, click here to purchase

Visit the Megastore this Friday ahead of Chelsea Women vs Manchester City to buy yours. Tickets for the match are available here