The world’s leading deodorant and antiperspirant brand has been a valued partner of both Chelsea FC and Chelsea FC Women over the past nine years, contributing to impactful campaigns and fan-first initiatives on and off the pitch.

Through the enhanced partnership, Rexona will be elevating the matchday experience for fans at Stamford Bridge and Kingsmeadow with pre-match activity at all Women’s Super League fixtures.

Rexona will continue to showcase its latest product technology, while also delivering impactful initiatives that inspire fans to engage with the game, express their passion, and feel confident in every moment — from elite competitions to grassroots football through its Breaking Limits programme.

Chelsea defender, Euro 2025 winner, and long-term ally of women’s sport and athletes, Lucy Bronze, became the latest Blue to be appointed as a Rexona brand ambassador earlier this year. From our men's team, the familiar faces of Cole Palmer and Enzo Fernandez also act as Rexona brand ambassadors.

Dan McEwan, director of partnerships for Chelsea Football Club, said: 'We are delighted to extend our partnership with Rexona, a brand that truly understands what it means to perform under pressure.

'For nine years, we've worked together to empower our players and fans alike - and with this renewal, we’re excited to keep driving that message of confidence and consistency across every level of the game.’

Benjamin Curtis, global brand vice president for Rexona, said: ‘Chelsea’s legacy of performance, resilience and innovation mirrors the values of Rexona. We’re proud to continue our journey with a club that consistently delivers under pressure, on the pitch and beyond.

'As we enter this next chapter, we’ll keep putting fans at the centre through unforgettable experiences, trusted protection and standout campaigns – all underpinned by the confidence that Rexona won’t let them down.’

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