Chelsea and Three UK are working with Central Saint Martins college to give students the chance to take part in an exciting football fashion project.

Central Saint Martins is a world-renowned arts and design college located in London and is Three’s educational partner. Among its famous alumni are Alexander McQueen, Kim Jones, M.I.A and Stella McCartneyThree are bringing their education and football partners together to provide the new opportunity to more than 80 students from Central Saint Martins BA Fashion and BA Fashion Communication and Promotion courses.

They are being tasked with reimagining football apparel for the modern connected generation to connect with global football fans through innovative fashion.‘We’re proud to call London our home and this collaboration with Three and Central Saint Martins gives us the opportunity to celebrate and champion the incredible talent our city has to offer,’ said Chelsea director of marketing Gary Twelvetree.‘Fashion, style and design are intrinsically linked to the club through our history and geographical heritage and we can’t wait to see what the students come up with when they fuse the broader societal themes that are woven into the brief.’

The students are also encouraged to use the project to put a spotlight on broad societal issues, particularly gender equality in the historically male-dominated world of sport. To that end, all designs must be unisex or gender neutral. That is in addition to having free rein to explore other issues of their choice, including new technologies, sustainability and minimising waste.Throughout the project, the students will have access to Three’s 5G Lab within the Central Saint Martins college. This advanced area was built as part of Three’s ongoing commitment to enhance learning and innovation through understanding technologies such as 5G and their effects on industries like design, manufacturing and fashion.

As well as those resources, participants will be able to call upon the advice of a creative panel of Central Saint Martins tutors and guests, including a representative of Chelsea’s shirt manufacturer Nike, who will provide them with an interim review before the final designs are presented in January.