Chelsea Football Club and TMGM, the club’s Official Regional Online Forex and CFD Trading Partner in Asia-Pacific, today announce an enhancement to our multi-year partnership which sees the Australian-based broker unveiled on the back of the team’s shirts.
In a club first, TMGM’s branding will feature across the men’s match shirts throughout our participation in the 2026 FA Cup, commencing this weekend as the team faces Wrexham in the fifth round of the competition.
TMGM has been a partner of the club since 2023, with the partnership built on a shared commitment to excellence, global growth and long-term ambition. Chelsea FC and TMGM aim to deliver impactful activations across the Asia-Pacific region that elevate brand awareness and strengthen understanding of TMGM as an FX provider. Exclusive content, events and meaningful on-the-ground experiences deliver greater value for TMGM while deepening the connection between the club and our worldwide fanbase beyond matchday.
Most recently, TMGM united the Chelsea family in Bangkok as presenting partner of The Famous CFC, the club’s global fan experience. Hundreds of supporters gathered in Thailand to watch the Blues take on Arsenal in the London derby, enjoy an exclusive Q&A with former captain John Terry - his first Famous CFC appearance - and took part in prize giveaways.
John Rogers, head of partnerships for Chelsea Football Club, said: ‘Our partnership with TMGM is rooted in the shared values of excellence, ambition and innovation that define both brands. We are delighted to extend our already successful relationship by including TMGM on the back of our men’s shirts in the FA Cup competition this season; another example of harnessing the club’s global reach to drive further awareness and value for TMGM in a dynamic and meaningful way.’
Nick Yang, chief commercial officer at TMGM, added: ‘Chelsea Football Club represents one of the most iconic and globally recognised brands in football, and we are proud to deepen our partnership through this FA Cup campaign. Being visible on the back of the men’s shirts for this season’s competition marks an exciting milestone for TMGM and reflects the strength of our collaboration since 2023.
‘From fan experiences such as The Famous CFC event in Bangkok to future activations across the Asia-Pacific region, our partnership is focused on creating meaningful moments that bring supporters closer to the club while continuing to grow the TMGM brand globally.’