Founded in 2018, 8Xbet has emerged as a leading online sports bookmaker in Asia Pacific. The partnership aims to provide fans with unique and engaging activations and events which underlines the club’s commitment to further expanding its regional presence.

Chelsea has a significant profile in Asia Pacific, with official websites and social media platforms in several Asian languages already dedicated to providing fans with an inclusive experience.

Both brands will collaborate on a series of marketing and fan engagement activities, delivering exclusive content, to bring fans across the region closer to the action.

Casper Stylsvig, Chelsea chief revenue officer, said: 'We are delighted to welcome 8Xbet as a regional partner of the club. This partnership will provide both parties with a great platform to further expand our existing presence in Asia Pacific, as well as engage and entertain our fans across the season.'

8Xbet founder Ryan Li added: 'We are thrilled to embark on this exciting journey with Chelsea Football Club as their official betting partner in the Asia Pacific region.

'This partnership signifies a major milestone for 8Xbet as we continue to expand our footprint and engage with passionate football fans across the region. Together, we aim to bring unique and unforgettable experiences to the Chelsea fanbase, strengthening the bond between the club and its supporters.'