Rimmel London will become an official partner of CFCW for the 2026/27 season, with the partnership seeing us work together across a range of initiatives designed to celebrate the club’s players, our passionate fanbase and the wider women’s football community.

Rimmel London is the generation-defying cosmetic brand known for making beauty accessible and encouraging young people to feel confident. With a bold and youthful identity, Rimmel offers a wide range of products across face, eye, lips and nails while combining everyday affordability with on-trend beauty innovation.

To kick off the partnership, Katie McCabe, Lauren James and Lucy Bronze all feature in a campaign to spotlight the Match Perfection foundation, designed to deliver long-lasting wear through every match-ready moment.

Throughout the 2026/27 season, fans can look forward to Rimmel London bringing community experiences to CFCW home games, including a pop-up at the season opener against Aston Villa Women on 5 September which will be showcasing and sampling Rimmel London's Match Perfection foundation. Rimmel London will also be visible pitch side on the LED boards at every home game.

Giulia Mazzia, commercial director for Chelsea FC Women, said: ‘We are thrilled to welcome Rimmel London to the CFCW family. This partnership is a fantastic opportunity to bring together the worlds of women’s football and beauty, while celebrating confidence, individuality and self-expression – all key values our players embrace. We look forward to working closely with the team at Rimmel London.’

Janine Fernandes, vice president of global marketing for Rimmel London, said: ‘Becoming Chelsea Football Club Women’s official partner for the 2026/27 season is an incredible moment for Rimmel, in our hometown of London. The club’s passion for female empowerment and resilience aligns to our values of self-expression and individuality, making our partnership a perfect match. Both brands have a deep cultural impact and influence with dedicated fan bases. By bringing them together, we have an exciting opportunity to grow and champion confidence, the power of self-expression with beauty and to celebrate the power of women both on and off the pitch.’

Further information on upcoming activities will be shared across CFCW’s channels throughout the season.