Champagne PIAFF is a contemporary champagne house known for its elegant style and fresh approach. With a growing presence across hospitality, sport and international markets, PIAFF has built its identity around making champagne feel relevant to today’s occasions and lifestyles. That same sense of energy and ambition is reflected in CFCW as the team continues to challenge expectations on and off the pitch.

For PIAFF, the decision to partner specifically with CFCW represents a deliberate commitment to the women’s game and to supporting its continued growth, as it attracts increasingly engaged audiences across the UK and globally.

As part of the partnership, Champagne PIAFF will create a new fan experience at Stamford Bridge, with the Canoville Suite becoming home to Pitchview by PIAFF for CFCW matchdays. Available from Sunday for the fixture against Arsenal, the space will host the debut of Chic Chic Pop, a new luxury fried chicken and champagne concept bringing something fresh and unexpected to matchday dining.

Fried chicken and champagne are the perfect pairing — the richness, crunch and salt of the chicken are cut through by the freshness, acidity and bubbles of the champagne. It is indulgent, unexpected and unmistakably chic.

Chic Chic Pop will be presented to fans in elegant packaging that has been created specifically for the stadium environment. This offering brings a new level of style and considered design, paired with a CFCW x Champagne PIAFF flute for fans to take home and carry the matchday feeling beyond the final whistle.

Launching exclusively with CFCW, Chic Chic Pop is planned to expand more widely across London in 2027.

The collaboration brings together Champagne PIAFF’s vibrant spirit with CFCW’s ambition to evolve our matchday offerings and provide new ways for fans to enjoy matches at Stamford Bridge. It also reflects the club’s continued focus on partnerships that bring added value to fans and introduce new audiences to the women’s game to further support its growth and increased visibility.

For the first time, fans in general admission areas will be able to enjoy Champagne PIAFF from select bars in West Lower, with Chic Chic Pop also extending into the concourse later in the season. Together, the new offering is designed to create more moments to raise a glass and celebrate every kind of win - on the pitch, in the stands and everywhere in between.

The partnership will also extend to Bottomless at the Bridge, CFCW’s industry-first and repeat sell-out premium hospitality experience. Guests will be welcomed with a glass of Champagne PIAFF, elevating an already iconic matchday setting with limitless food and drinks.

Giulia Mazzia, Chief Revenue Officer for Chelsea FC Women, said: ‘We are delighted to welcome Champagne PIAFF to the club as our Official Partner. As we continue to add to the matchday experience for everyone who visits our home at Stamford Bridge, partnering with a premium brand that shares our commitment to quality and celebration is a fantastic addition. We look forward to working together throughout the season and beyond.’

Laura Head, Champagne PIAFF, said: ‘From our earliest conversations with CFCW, there was a very clear shared vision. This was never simply about putting Champagne PIAFF alongside football; it was about choosing to invest in the women’s game, being part of its momentum and creating something that genuinely adds to how fans experience it.

‘There is an incredible energy around CFCW. The team is ambitious, confident and constantly pushing forward, and that feels very aligned with Champagne PIAFF.

‘Women’s football is rewriting the rulebook around matchday rituals, and we’re excited to be part of that. We want to bring something new to Stamford Bridge and toast to the future of the women’s game.’

- Click to book your place in Pitchview by PIAFF for upcoming fixtures